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TEREA

TEREA is the tobacco range Philip Morris built for the IQOS ILUMA generation. It replaced HEETS when ILUMA arrived, and the two are not interchangeable: a TEREA carries a metal susceptor inside the stick, so the device heats it by induction and needs no blade at all.

That single change is why ILUMA owners rarely go back. There is nothing to clean, nothing to snap off inside the holder, and no burnt residue carrying over from the last stick into the next one.

How the range is organised

Three groups, and knowing which is which saves a lot of trial and error. Classic tobacco — Silver, Amber, Sienna, Russet, Teak and Bronze — runs from the lightest dry blend to the darkest roast, with no menthol and no capsule. Menthol and fresh — Turquoise, Blue, Green, Yellow — differ in how the cooling is built: citrus in Turquoise, peppermint in Blue, garden mint in Green. Capsule variants, the Pearl and Wave series, hold a capsule in the filter, so one stick gives two profiles: press it mid-session and the flavour shifts for the rest of the stick.

Which one to start with

Coming off light cigarettes, Silver is the closest match; from full-flavour, Sienna or Russet. If you smoked menthol, Turquoise is the usual first choice — it cools without erasing the tobacco underneath, which is what Blue does more aggressively. The Pearl series is worth trying once you know which base you like, not before.

Price and packaging

Sticks are sold by the box: 10 packs, 200 sticks, €76 per box. Single packs are not available, which is deliberate — the price per stick is noticeably lower this way, and it is how nearly every order here is placed.

Device compatibility

TEREA works only with IQOS ILUMA, ILUMA PRIME and ILUMA ONE. Older blade-era IQOS devices cannot heat it, because there is no susceptor for a blade to substitute for. For glo devices see NEO and VEO; for glo Hilo, RIVO and VIRTO. The tobacco-free line for the same ILUMA devices is LEVIA.

Delivery

Shipped from our EU warehouse, so the parcel stays inside the union and there is no customs step on the way to you. Every order is tracked from dispatch. Carriers, timings and costs are set out on the Delivery & Payment page.